How to Price Imported Products for Resale (Simple Formula)

Many new sellers set a price by guessing and later discover they made no profit. Here is a simple method to price imported products so every sale covers your costs.

Step 1: Find the landed cost

Landed cost is everything you pay to get one piece into your hands:

Product price (for example Large Capacity Computer Backpack at ৳2,569).
China → Bangladesh shipping by weight, divided by the number of pieces.
Local delivery to you, if any.

Step 2: Add selling costs

Packaging (bags, boxes, tape).
Delivery to your customer, if you offer free delivery.
Advertising per sale (for example Facebook boost cost divided by orders).
Payment fees and returns.

Step 3: Add your margin

Margin is what pays for your time and growth. Decide a margin you are comfortable with, then check that the final price is still competitive for similar products in Bangladesh.

Formula to price imported products

Selling price = landed cost + selling costs + your margin

Worked example (illustration)

Say a bag costs ৳1,000 landed, packaging and delivery add ৳150 and ads cost about ৳100 per sale. Total cost is ৳1,250. With a margin of ৳350, your selling price is ৳1,600. These numbers are only an example — use your own.

Tips

Light items like Four-Leaf Clover Enamel Bracelet have small shipping costs, so margins are easier.
Bulky items need sea shipping to stay profitable — see air vs sea.
Pairs and sets, like Fashionable Sports Shoes for Couples, can raise order value.

Next: sell China products on Facebook.

Review prices every season

Supplier prices, shipping costs and competition change. Check your numbers every few months and adjust. A product that was profitable by air may need to come by sea to stay profitable, and a popular item may support a slightly higher price if your service is good.