How to Import Shoes from China: Sizes, Styles and Shipping

Shoes are one of the most popular categories we bring in. If you want to import shoes from China — for yourself or to resell — sizes and materials are the two things to get right.

Sizes when you import shoes from China

Chinese listings usually use EU sizes (36–45) or foot length in millimetres. The safest method: measure your foot from heel to longest toe in cm and compare it with the seller’s chart. If you are between sizes, choose the larger one, especially for sports shoes.

Choose the right style

Everyday comfort: Soft-Sole Casual Walking Shoes
Running and gym: Breathable Mesh Running Shoes
Work: Anti-Slip Leather Work Shoes
Fashion: Platform Thick-Sole White Sneakers

Check the details

Upper material: mesh, knit, PU or leather.
Sole: rubber soles last longer than foam-only soles.
Weight: lighter shoes cost less to ship.

Shipping shoes

Shoe boxes are bulky for their weight, so for many pairs sea shipping is usually more economical; for one or two pairs, air is convenient. Read air vs sea shipping.

For resellers

Stock a range of sizes for each design, and start with neutral colours. See starting an online business.

Browse all shoes in our shop.

Size runs for sellers

If you resell, order a size run (for example 39 to 44 for men) rather than one size. Middle sizes usually sell fastest, so order a little more of those. Keep a note of which sizes sell out first and adjust the next order.